← Case Study
TransSwift Logistics
Logistics Optimization in West Africa
Client background
TransSwift Logistics — a mid-sized delivery company operating in Ghana and Nigeria — manages a network of warehouses, delivery trucks, and partner couriers. Their customer base ranges from e-commerce retailers to SMEs, all expecting fast, reliable delivery.
The Challenge
Despite steady growth, TransSwift faced:
- Delayed deliveries due to manual route planning.
- Fragmented communication between warehouse staff and drivers.
- Low customer visibility into order status.
The result? Higher operational costs, lost packages, and declining customer satisfaction scores.
Our Solution
Ideawave proposed a custom logistics automation platform built on our flagship Africa-centric business integration framework. Key features included:
- Real-time GPS-enabled route optimization to reduce travel times.
- Unified driver and warehouse communication app with instant updates.
- Customer-facing tracking portal for live order status.
Automated performance dashboards for management to spot bottlenecks early.
We followed an agile development approach:
- Sprint 1: Discovery & UX design
- Sprint 2: Core routing engine & live map integration
- Sprint 3: Mobile app + customer portal rollout
- Sprint 4: Analytics dashboard & performance fine-tuning
The result
Within three months of go-live, TransSwift could expect to see:
28%
faster delivery times (average route time reduced from 4h 10m to 3h).
35%
drop in missed deliveries due to improved driver communication.
20%
higher customer satisfaction ratings from live tracking access.
$120,000
Approximated annually cost saving from reduced fuel use and overtime.
Client Feedback
"The platform’s live routing and communication tools transformed our operations overnight. We can now keep customers informed in real time, and our drivers love the efficiency gains."
— Operations Director, TransSwift Logistics
Key Takeaways
Automation can bridge communication gaps in complex logistics networks.
Real-time visibility boosts customer trust and reduces service calls.
Agile development allows rapid delivery of high-impact features.
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